With the Arçelik Flagship Plus store at İstinye Park, Arçelik aims to adapt to the transformations brought by the digital age. In this context, the store stands as a manifesto of Arçelik’s new retail identity. Customer experience stations were created throughout the store, offering visitors spaces where they can imagine, experience, and find inspiration.

These areas were designed as integral components of a next-generation technology store through digital integration and innovative material usage. Artstone products were extensively used within the store as complementary elements that enhance the perceived quality of the space, reflect the brand identity, and strengthen the storytelling of the experience zones.

Murat Tamgüç / Bertan Berk
Lunapark Design Office